ANIRUDH RAVICHANDER

ANIRUDH RAVICHANDER – Music Director

Anirudh Ravichander (born 16 October 1990) is the son of actor Ravi Raghavendra, nephew of Latha Rajinikanth, and cousin of Aishwarya and Soundarya Rajinikanth^. His mother Lakshmi is a dance. Anirudh was a part of a band in school called Zinx. At the age of 10, he started composing music and landed his first break – '3' at the age of 21.

He did his schooling at Padma Seshadri Bala Bhavan, K.K. Nagar. He graduated from Loyola College, Chennai in 2011, which according to him was just a back up in case his music career did not take off. Anirudh learnt classical piano from Trinity College of Music, London. He also learnt Carnatic music, and was part of a Carnatic fusion band.

Anirudh was selected to make his debut as music composer in his cousin Aishwarya R. Dhanush's directorial debut 3 starring Dhanush and Shruti Haasan. While pursuing his degree at Loyola College, he had done background scores for short films by Aishwaryaa and was convinced by her to also work on her first commercial venture.  Furthermore at the launch of the film in August 2011, Anirudh revealed that he had played the keyboard for compositions by A. R. Rahman and was a part of a band called Zinx. 

In early November 2011, a leaked version of a song from the film, "Why This Kolaveri Di" circulated online and the film's team decided to subsequently release it officially on 16 November 2011 with a music video shot featuring Dhanush singing the song at AM studios, accompanied by composer Anirudh on a keyboard. It instantly became viral on social networking sites for its quirky "Tanglish" (portmanteau word of Tamil and English) lyrics.  Soon, the song became the most searched YouTube video in India and an internet phenomenon across Asia. Within a few weeks, YouTube honoured the video with a '"Recently Most Popular" Gold Medal award and "Trending" silver medal award for receiving a large number of hits in a short time. The song was been built around a South Indian folk rhythm. Its instrumentation consists of nadaswaram, shehnai, saxophone, urumee and thavil drums, acoustic guitar, and keyboards mixed with electronic synths and scratches. The vocals utilize the singing style of Tamil folk culture. Lyrically, the song revolves around the film's main actor being dumped by his girlfriend; the song is sung by the character in a drunken state, with many of the lines nonsensical. According to composer, 3's director Aishwarya Rajinikanth Dhanush wanted a light-hearted song about failed love. Ravichander quickly composed the tune in about 10 minutes. Dhanush then began work on the lyrics, which he completed in about 20 minutes of playful singing and writing. 

The remaining songs of the album were released in December 2011 and also won very positive reviews from critics. The album featured Mohit Chauhan debuting in Tamil with "Po Nee Po", while Dhanush, Shruti Haasan and Airtel Super Singer contestant Sathyaprakash were also amongst the performers. He consequently went on to gain recognition for the film through accolades, notably the Vijay Award for Best Find of the Year as well as nominations at the South Indian International Movie Awards and the 60th Filmfare Awards South. He also worked on the Telugu and Hindi version of the film with Adnan Sami and Vishal Dadlani singing as a part of the album, though the dubbed Hindi film never released.

Anirudh teamed up with Dhanush soon after to produce a Kolaveri-inspired track titled "Sachin anthem" commemorating Sachin Tendulkar in association with health drink, Boost. 

Next, he sang and composed a single for David (2013) – a multilingual multi-starrer directed by Bejoy Nambiar, "Kanave Kanave" in Tamil and "Yun Hi Re" in Hindi. The album also opened to very positive reviews, with a critic noting Anirudh's song was "the pick of the album". His next album was Dhanush's maiden home production Ethir Neechal, which won positive reviews. Behindwoods.com noted "the album does well to consolidate Anirudh’s sensational debut". While Dhanush sang two songs in the film and Mohit Chauhan was also used again, Anirudh introduced rappers Yo Yo Honey Singh, Hiphop Tamizha into Tamil film music. Similarly the background music of the film was praised with a reviewer noting Anirudh "certainly proved his mettle yet again with his exceptional music." Moreover, Sony Music India released the complete background score of Ethir Neechal via YouTube owing to its popularity. 

His next soundtrack, Vanakkam Chennai released in July 2013, and reached top spot in iTunes India Top Album category within few days of its release. Prior to release Anirudh had revealed that it was his "best work til date", and the composer featured as a vocalist in six of the seven songs in the film. For the song "Oh Penne", he used Vishal Dadlani for the first time in Tamil music, while a promotional international version was also recorded featuring British singer Arjun. Another promotional song, "Chennai City Gangster", saw him collaborate again with Hiphop Tamizha and British Indian rapper Hard Kaur, with the trio also featuring in a music video for the film. Anirudh also recorded songs with Assamese jazz singer Papon and his ex-girlfriend Andrea Jeremiah, while also working with lyricist Madhan Karky in the well-received folk love song "Osaka Osaka". His background music for the film was well received by reviewers. 

In September 2013, he was signed on to compose the background music and re-recording for Selvaraghavan's fantasy film Irandam Ulagam, after Harris Jayaraj had opted out. Anirudh noted his happiness at working with Selvaraghavan early in his career, despite being called up as a replacement and subsequently recorded for the film in Budapest. The film opened to mixed reviews and became a box office disaster, however reactions to Anirudh's work were positive. 

Anirudh's next release will see him work with Dhanush again, as a lyricist and producer, for Velaiyilla Pattathari which is expected to release in February 2014. He has confirmed that he will provide music for two films starring Siva Karthikeyan – Senthil Kumar's Taana and A. R. Murugadoss's home production Maan Karate, also agreeing to then work with the director for a film starring Vijay. In early 2013, it was announced that Anirudh would make his acting debut Vignesh Shivan's Naanum Rowdythaan produced by Gautham Menon, after selecting it from twenty other scripts he had heard. However production work stalled, with Anirudh noting he will give priority to a career in music composing and agreed to work on the soundtrack for the film, now featuring Gautham Karthik. Furthermore, he signed on to compose music for a film made and featuring newcomers, Aakko, with initial publicity posters for the film featuring solely on Anriudh's status as the movie's composer.